IDEAS

HOW I LIKE TO WORK:

If you haven't noticed, I am a fan of collaboration.

Not so much the "introducing the new flamin' hot cheetos Jordan 1's" type of collaboration.

Like "2 or more humans putting their heads together in the pursuit of making things, and making things better" type of collaboration.

Collaboration is about listening. I like to start by listening and asking questions -

"What are people not understanding about your brand?",

"What is the album about?",

"When did you realize you wanted to make birdhouses for the rest of your life?".

I need to understand.

The work I create is made from the answers to those kinds of questions -

I dig for the gold and then I hammer it into shape.

Sometimes it’s shaped like a video, sometimes it’s a photo, sometimes it’s a piece of design, or a piece of music or writing.

Sometimes, it’s the ideas that people need help with, not the execution. I’ve worked as a creative in the content and branding spaces for over half of my life and love consulting and offering perspective.

Often, there are very simple, high impact ways of optimizing your current work, website, social media, packaging, etc. and all it takes is someone to look at it from a different angle.